I was part of the Global Task Force in Madrid, my creative contribution helped win the pitch for the global brand.
The pitch-winning idea. Chesterfield. True to the Spirit of Smoking.
Life became a rush. At some point, everything got faster. Letters became emails, family dinners became takeout and conversations became text messages. People today live life on the go, often forgetting to pause and enjoy pleasures to the fullest. Where has the real pleasure gone? Isn’t it about time that someone takes a stand? Someone with credentials and a history of commitment to pleasure.
Extention of the campaign through into a trade presenter.