INTRIGUE: A Marlboro pack insert  comes to life to show  you another way of living.

DECISION: Legal Age Smokers have to decide on what type of new experience they want to experience.

PAYOFF: Marlboro  brings the experience to life in a new and memorable way. Show your friends how it works.

INTRIGUE: Marlboro offers you the chance to test tour skill on your phone.

DECISION: Legal Age Smokers have decisions to make on tracks and diections and whether they can better themselves.

PAYOFF: Marlboro  activates an experience on your phone that tests you and your friends.

INTRIGUE: Marlboro offers you the chance to experience the exciting lifestyleof riding a virtual Ducati .

DECISION: Legal Age Smokers have to decide on what and where they want to ride. Either way they have fun experience.

PAYOFF: Marlboro activates your experience with the use of the pack. Good enough? Then try the Ducati Racing Experience

Designed Apps to highlight Marlboro's association with Ducati and the Lifestyle it brings. Fun and informative with the option to share the experience with friends and the reward of a Ducati Racing Experience.

INTRIGUE:Marlboro offers you the chance to decide to rev up your lifestyle and hear the particular sounds of a Ducati

DECISION: Legal Age Smokers LAS have to decide on type of engine and bike they would like to hear.

PAYOFF: Marlboro activates your experience with the use of the pack and the chance to create your own ringtone.

The Sound of Flavor. Trade brochure using conductive ink to educate the trade on the different SKU's

Ready to push the boundaries. You Decide.